The legend of Casillero del Diablo, one of the world’s most famous wines, is a story of robbery, mystery and suspense. It’s a story made for the big screen.
In collaboration with DAf, Casillero del Diablo presents its century old legend as a modern day crime thriller.
From the concept’s creation to its production, we fixated on every aspect of the campaign so it would look, sound and feel like a feature film. The goal was to captivate audiences, transporting them into the only place where attention still remains undivided: the big comfy seats of the movie theater.
A story made for the big screen.
Coinciding with the cinematographic theme, the print ad functioned as a movie poster.
The campaign’s web site presents the characters and story of the movie. HTML5 works to create a narrative navigation structure.
like a feature film.
The official behind the scenes for Wine Legend Trailer. Actor interviews, the director’s take and exploding wine barrels.