The legend of Casillero del Diablo, one of the world’s most famous wines, is a story of robbery, mystery and suspense. It’s a story made for the big screen.
In collaboration with DAf, Casillero del Diablo presents its century old legend as a modern day crime thriller.
From the concept’s creation to its production, we fixated on every aspect of the campaign so it would look, sound and feel like a feature film. The goal was to captivate audiences, transporting them into the only place where attention still remains undivided: the big comfy seats of the movie theater.
A story made for the big screen.
After the production for cinema and television, we worked on an interactive video, designed for digital channels. The objective was to convert the user into the museum thief behind the Casillero del Diablo bottle.
Coinciding with the cinematographic theme, the print ad functioned as a movie poster.
The campaign’s web site presents the characters and story of the movie. HTML5 works to create a narrative navigation structure.
like a feature film.
The official behind the scenes for Wine Legend Trailer. Actor interviews, the director’s take and exploding wine barrels.