Molecule Design

Novartis

Posted on: Digital, Motion Graphics

Concept

DAf was invited to do a character study of nesting doll for a rotavirus campaign that conveyed protection from the mother to the baby. We exposed the baby to a very wide and empty environment: an infinite white background, conceptualizing the isolation the baby is in when confronting the virus. Nobody is around to protect him -- he’s alone with the threat.

Image - Concept Molecule Design

X