This is the first 3D experience executed for the global wine market. Frontera’s Chile in a Glass campaign employs miniscule particles to represent the four elements that mark the vineyard’s frontiers: water, ice, mountain and desert. This material was sent out to distributors, encouraging them to watch the 3D video with the glasses.
Particles from the four natural borders of Chile pop out in 3D as the protagonist captures the diverse frontiers in her glass.
The direct marketing experience was so successful that we brought it to the consumer, developing neckers and other POS material with free 3D glasses along with an invitation to watch the video.