A magical legend lurks in the depths of Casillero del Diablo’s past; a powerful story based on rumors from a dark cellar. This commercial uses a basic and essential element, fire, to relate the brand’s story to a worldwide audience. The main challenge was giving the fire the personality it needed as a narrator to interact with the bottle as the legend is told. The golden particles and sparks added in post production provide an enchanting touch.
A magical legend sparked by the devil himself
This video shows the creative process around forming different shapes with fire. Post-production based in thousands of particles make for an environment worthy of a legend.